A Business Library on Spam
This Section contains links to information about spam specifically written from the perspective of the businessperson and marketer. Many of the linked documents are written by Internet marketing professionals. We also have our own business information pages which tell you how spam can affect your business, and how you can avoid damage to your business while still getting what you want out of email marketing.
Guidelines for Businesses
Don't be a sneak: Make sure your e-mail subscribers really want to hear from you - BtoB Online
NETSENSE: How to use, not abuse, customer information gathered online - BtoB Online
How to stop yourself from being unfairly labelled a spammer - the Free Email Address Directory
Working out the true costs of spamming - The Free Email Address Directory
Communicating with Internet Businesses - the Small Business Professional Development Best Practice Programme
Unleashing the Monster of E-Mail Marketing - BusinessWeek Online
Spam's About Economics, Not Privacy - DM News
Sometimes the Messenger Should Be Shot: Building a Spam-Free E-mail Marketing Program - MessageMedia
Consumers hate spam, but love email... provided they asked to get it - ISP-Planet
License to Spam - workz.com
Levels of Permission - Ezine-Tips.com
Permission E-Mail Marketing - MessageMedia
ClickZ Network Articles
The ClickZ Network is the world's leading online marketing news portal - they regularly examine issues related to email marketing.
See Ya Later, Spam - ClickZ Network
Best Practices for Permission Email - ClickZ Network
It's Their Network, Not Yours - ClickZ Network
Speaking the Opt-In Language - ClickZ Network
Personal and Relevent: Targeting with Email - ClickZ Network
Are You at War With Your Customers? - ClickZ Network
Will Spam Kill the Golden Goose? - ClickZ Network
The Controversy Surrounding Negative Option Opt-Out - ClickZ Network
Mother, May I? - ClickZ Network
Email Campaigns: Put the Customer in the Driver's Seat - ClickZ Network
Whatever Happened to Opt-In? - ClickZ Network
A Spammy Halloween Story - ClickZ Network
Australian articles:
Lazy e-marketers in danger - The Australian
Case Studies in Permission Marketing
Tasty Spam? - Salon
Permission Marketing - Fast Company
Consumer Attitudes to Spam
Cognitiative, Inc., Releases Findings on Personalization, Privacy, Marketing and Customer Service on the Web - Cognitiative, Inc. conducted a survey in 1999 which showed 32% of consumers "dislike sales-oriented email so much they actually avoid doing business with the sender."
Cyber Dialogue: Unsolicited email irks consumers - NUA Internet Surveys (2001 - showing that 42% will regard unsolicited bulk email from companies they have done business with before as an invasion of privacy).
The Consumer Backlash - ClikZ Network
Web users' least favorite things - USA Today
PrivacEmail (now requires a subscription) - eMarketer
Books
E-Mail Handbook for Business - E-Commerce Today
Permission Marketing, Seth Godin, Simon & Schuster, 1999, ISBNs: 0684836335 (electronic), 0684856360 (hard corver), 067104642x (Audio).
Unleashing the Idea Virus - Seth Godin's excellent book on how to establish the first contact to get permission - you can download this book free from the web site.
Privacy and Free Enterprise: Legal Protection Of Personal Information in the Private Sector - Ian Lawson